Capitalizing on efficiency and effectiveness is always significant, as they can lead to competitive advantage.

When faced with the current financial and economic circumstances, however, survival may well depend upon effectiveness & efficiency.

Organizations across the globe are facing economic conditions not encountered for generations. Adjusting Strategic Planning and optimizing Operations are crucial elements in surviving the crisis.

Thus, while efficiency and effectiveness have been sources for competitive advantage, in the context of the current economic environment they constitute sustainability drivers.

Then again, organizations which adjust their Strategic Planning and implement tools and tactics to optimize their operations, maximize not only their chances to survive in the short run but also build their long term success capabilities.

Flexibility of SMEs provide the basis for faster tuning and generate potential for greater benefits.